Selected validation work.

Nine years. 100-plus experiments. Founders, scaleups, Fortune-500 innovation arms. Each engagement ran the same seven-step framework. Each one ended in decision-grade evidence.

Talk to us about your validation question

Featured case studies.

Citi Ventures D10X innovation program tile, the case study where Prota Studios ran 100-plus product experiments across nine years of continuous validation

Citi Ventures

100-plus product experiments. Comparable-signals framework adopted across the bet portfolio.

Read more
Bird Buddy smart bird-feeder hardware tile, the Prota Studios case study where demand validation funded a $5M Kickstarter launch

Bird Buddy

$5M Kickstarter. $20M+ year-one pre-sales.

Read more
Audubon hemispheric bird-migration platform tile, the Prota Studios case study that validated the interactive product surface now live at explorer.audubon.org

Audubon

Iterative validation of a hemispheric bird-migration platform.

Read more
Exelon EcoCRED consumer eco-action app tile, the Prota Studios case study that scaled regulated-industry innovation to 61,000 installs

Exelon

61,000 installs. CAC compressed from $3.70 to $1.30.

Read more

More work.

Visa multi-market launch validation tile, the Prota Studios case study with an eight-week parallel demand test across the US and India

Visa

Multi-market parallel smoke test. India outconverted the US 2.5x.

Read more

CLG

Sub-$1,000 CAC in a regulated category. Phased Google → Bing → Meta program.

Read more

Provuu

Highest-funded ski project in Kickstarter history.

Read more
Clorox CPG innovation tile, the Prota Studios case study with two parallel new-venture validations including the CatPal cat-wellness DTC concept

Clorox

Two parallel new-venture validations inside Clorox's CPG innovation arm.

Read more
Wire Network developer hero, illustrating the Web3 builder audience the Prota Ventures + Wire Incubator twelve-week curriculum prepares

Wire Incubator

Twelve-week Web3 startup curriculum.

Read more
Daikin air-systems innovation tile, the Prota Studios case study demand-testing concepts for the Fortune-500 HVAC manufacturer

Daikin

Demand testing for a Fortune-500 air-systems manufacturer.

Read more
Stix consumer-health DTC tile, the Prota Studios case study validating demand for a new-category direct-to-consumer concept

Stix

DTC validation in a new category.

Read more

Other clients we have worked with.

Citi · Visa · Clorox · Bird Buddy · Audubon · Exelon · Provuu · Consumer Legal Group · Wire Network · Daikin · Stix · Charger Help · Wave Neuro · Indose · Vinetta · Fresh Step · Click and Recharge · Glad · Kingsford

Want to talk about a validation question we have run before?

Most validation questions are not new. Tell us what you are deciding and we will tell you which case studies are most analogous, what the evidence looked like, and what we would do differently with your team.

Book a call