AI made shipping cheap, not knowing easy. We validate products and communications for AI-era teams, so capital, headcount, and roadmap go to what actually works.
Same playbook. Real teams.
Pick the one that matches your decision clock.
30 / 60 / 90 days
For one decision-grade question that needs an answer on a date. A fundraise, a roadmap call, a board commit, a launch. Three tiers: L1 Diagnostic, L2 Sprint, L3 Extended. We design the tests, run them, instrument them, and deliver a two-page memo with kill / reshape / continue marked against every load-bearing assumption.
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Monthly retainer
For teams whose validation question keeps changing. Innovation arms running portfolios of bets, scaleups in growth-strategy mode, founders iterating on positioning weekly. Same methodology, applied on rolling cycles across products and communications. Insights compound across cycles instead of starting from zero each Sprint.
Learn moreDemand for an AI-era product. Which of N concepts to fund. Whether a feature, pricing model, or platform direction has commercial signal. Whether to commit, reshape, or kill before the next capital call.
Which growth strategy, channel mix, or positioning will move the KPIs. Which message lands with which segment. Whether a brand expression compounds or merely costs.
Both treated as commercial questions. Evidence collected from real customers (or the closest analog), instrumented, and delivered as a decision-ready memo, not a deck.
Each one arrives with a validation question. The framework gives them an answer.
Validating demand for an AI-era product before the next fundraise.
Validating which of N concepts to fund this quarter.
Running portfolios that need comparable, defensible signal across bets.
Validating which strategy, channel, or positioning will move the KPIs before budget commits.
Every engagement ends in a two-page memo with explicit kill / reshape / continue calls against load-bearing assumptions. No 80-slide artifact. No framework hand-off.
100-plus product experiments at Citi Ventures alone. The demand test that shaped Visa's launch. Validation work for Bird Buddy, Stix, Clorox, Daikin, Audubon, Exelon. We did not invent the methodology yesterday.
We use the same agentic tools our clients ship with, for research synthesis, test build, instrumentation, and qualitative coding. The evidence standard does not change. The timeline compresses from quarters to weeks.
As a sister entity to Prota Ventures, every engagement compounds inside a wider startup-incubation and venture ecosystem. When a client's question shifts beyond validation, they need to incubate, design, build, or grow, we route to ecosystem partners. We are the validation specialist.
100-plus product experiments over nine years. Comparable-signals framework adopted across the bet portfolio.
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Demand-test work supporting a crowdfunding raise that funded the seed round.
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Interactive bird-migration prototype validated as a product surface, not a marketing artifact.
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Enterprise innovation validation inside a regulated industry.
Read moreTell us what you are validating and the decision you are trying to make. We will tell you which service fits, what a Sprint or Continuous engagement would look like, and what evidence you would walk away with. No pitch.
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