Validate, for the agentic age

AI made shipping cheap. We make knowing fast.

Prota’s Validate program, reworked for teams shipping with AI. A productized engagement that turns “we shipped, we are not sure if anyone wants it” into a kill-or-commit decision backed by real evidence, in weeks not quarters.

Same playbook. Real teams.

Citi Visa Clorox Bird Buddy Audubon Exelon Stix Daikin Fresh Step Charger Help Vinetta Wave Neuro

The hard part moved.

AI collapsed the cost of shipping. Teams are producing more software than at any point in the last decade. It used to be that build was the hard part. Now the hard part is knowing whether anyone wants what you built.

Coaching will give you a framework. Tools will give you a feature. Neither gets you to a decision your board will accept.

Validate, reworked for teams shipping with AI.

The Learning Sprint is the productized form of Prota’s Validate program, a decade of evidence work now tuned for the pace of agentic delivery. A multi-disciplinary team runs a tested playbook. We design the tests, run them, instrument them, and deliver decision-ready artifacts. The output is a kill-or-commit recommendation, not another framework.

For teams shipping with AI

You ship faster than you can validate.

The Sprint gives you a structured parallel track. Small. Instrumented. Decision-grade. So the next capital call is based on evidence, not velocity.

Delivered with agentic tools

Agentic inside the delivery.

We use the same agentic tools inside delivery. Research, test build, analytics, synthesis, all compressed. That is how a program this thorough is deliverable in weeks instead of quarters.

A decision, not a deck.

Most validation work ends in a framework. The Sprint ends in a two-page memo. Every load-bearing assumption is marked supported, invalidated, or inconclusive, with evidence attached and a confidence level named. The recommendation is explicit. Continue. Reshape. Stop.

It is written the way a board wants to read it. What you knew before. What you know now. What changed the answer. What is still uncertain. What you would do in the next 90 days.

Three tiers. One question.

Is what you are building worth continuing to build?

L1 Diagnostic

2 weeks

A fast outside read on what you already know. Risk-scored recommendation memo with confidence levels.

Board pressure. Pre-pivot read. A fast second opinion.

L3 Extended

12 weeks

Two validation loops. Activation prototypes. Growth model. Operating engine handed to your team.

Teams with early signal who need proof at scale or a BU-level handoff.

Not sure which tier is right? 30 minutes on a call, we can tell you.

How we work.

The same method strip that runs every Prota engagement, inside the agentic-age timeline. Discover what we do and do not know. Experiment against the riskiest assumptions. Align on what the evidence says. Execute the next 90 days. Iterate as the evidence changes.

Discover Experiment Align Execute Iterate

See the seven-step methodology

Built for teams with a decision on the calendar.

Funded founders

Seed to Series B. Shipping with AI. Mid-build. A capital commit, a pivot, or a hiring call is three weeks away and the evidence is not as strong as the velocity.

Corporate innovation

BU and Innovation sponsors with a validation mandate. The board wants proof that the bet is worth continuing to fund, and the proof has to be defensible.

Product leaders at scaleups

Post-PMF teams opening a new surface area. The cost of being wrong at the next step has gotten large enough that a structured read is cheaper than the miss.

Nine years of experiments. Four stories.

Citi Ventures

Enterprise innovation, at scale.

A portfolio of ideas, 100-plus experiments, and multiple new products. We installed an experimentation framework that produced comparable signals across bets and a reliable kill-or-commit cadence.

Read more
Clorox CatPal

New CPG category, validated.

Discovery, prototype, and demand testing that gave leaders decision-ready evidence to scale, pivot, or stop. Moved from new product category to validation and prototype to MVP launch.

Read more
Bird Buddy

Smart hardware, funded by demand.

Onboarding and activation work supporting a crowdfunding raise that reached roughly twenty million in pre-sales, which funded the seed round.

Read more
Stix

DTC golf, focused on growth.

Message and offer tests, merchandising improvements, and analytics cleanup that produced a focused growth plan the team could execute.

Read more

Learning Sprint vs Continuous.

Learning SprintContinuous Validation
Decision shapeOne question, one answer.Many questions, on a rolling clock.
Duration2 to 12 weeks (L1 / L2 / L3).Monthly or quarterly retainer; engagements typically 6 to 12+ months.
OutputTwo-page decision memo.Monthly decision memo + rolling portfolio view.
Insights compound?Within the engagement.Across cycles, that’s the whole point.
Best forA specific decision on the calendar.A team whose validation questions keep changing.

Compare with Continuous Validation

Questions we hear.

When should I pick Learning Sprint over Continuous Validation?

Pick the Learning Sprint when you have one decision on the calendar, a fundraise, a roadmap call, a board commit, a launch, and you need evidence on a specific date. Pick Continuous Validation when your validation question keeps changing, innovation portfolios, scaleups in growth-strategy mode, founders iterating positioning weekly. Same methodology, different cadence. See Continuous Validation for the always-on alternative.

Who actually runs the work?

A multi-disciplinary Prota team. We keep the make-up of the team appropriate to the tier and the work. What we commit to is a full team, not a single consultant.

What does “agentic inside the delivery” mean?

We use the same agentic tools our clients are shipping with, applied to research synthesis, test build, analytics, and qualitative coding. The evidence standard stays the same. The timeline compresses from quarters to weeks.

Can we skip to L3?

Yes, with a short scoping conversation. Teams that already have validated signal or a board-level mandate for proof at scale often start at L3.

What if the tests invalidate our assumption?

That is a win, not a failure. An invalidated assumption saved before the next capital commit is the highest-value outcome the Sprint produces.

Do you sign NDAs?

Yes, before any material is shared. We run signed NDAs as a default part of the intake for every tier.

What about payment terms?

L1 is one payment. L2 is two, on kickoff and on delivery. L3 is monthly across the 12 weeks. All fixed-fee, no hourly billing.

Start with a 30-minute call.

Tell us what you are building and the decision you are trying to make. We will tell you which tier fits and what a Sprint would look like. No pitch.

Book a call